I spent my early years doing paste-up freelance while attending Burnley. I learned all the techniques: wax, rubber cement, T-square, and triangle. Making word changes for an editor at the last minute was always a nightmare.
What I like the most from those pre-computer days was putting together a comp board using colored Pantone markers to emulate lines of text, putting in FPOs of photos, and providing paper and ink samples. It forced the client to visualize the piece in their head and accept that the final was naturally going to look different in its final form. But the client mind was so involved in that process. The sign-off on the layout boards was always exciting. That client commitment to the creative process became lax with computer proofs. I feel like I'm an old man yelling at clouds.
I spent my early years doing paste-up freelance while attending Burnley. I learned all the techniques: wax, rubber cement, T-square, and triangle. Making word changes for an editor at the last minute was always a nightmare.
What I like the most from those pre-computer days was putting together a comp board using colored Pantone markers to emulate lines of text, putting in FPOs of photos, and providing paper and ink samples. It forced the client to visualize the piece in their head and accept that the final was naturally going to look different in its final form. But the client mind was so involved in that process. The sign-off on the layout boards was always exciting. That client commitment to the creative process became lax with computer proofs. I feel like I'm an old man yelling at clouds.
So right. Great point. The joint visualization to achieve a mutual outcome. That's gone.